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What’s Automotive Photography?

Also known as automotive images or vehicle photography, automotive images is a deceptively challenging field. Photographers in this niche are specialists in capturing the very best options of each vehicle they work with and assist to build beautiful pictures that speak to the emotions of the viewer.

Where is Automotive Photography Used?

Photographers in this field typically work with car, van, truck, and other vehicle manufacturers to create advertising campaigns for their newest models.

Many automotive photographers may additionally work with used automobile dealerships to build a gallery of images for websites and social media.

What Photography Skills Does an Automotive Photographer Want?

Understanding Focal Points

A great automotive photographer can convey automobiles to life by their work by maintaining focus on the automotive, or a key aspect of the automobile they need to emphasize. This implies that they have to be masters with lighting to ensure that colors are vibrant, reflective surfaces don’t produce too much glare, and any distracting background features are «washed out» or faded.


Clients need to see automobiles in motion, so automotive photographers need to understand the technical skills of capturing objects in motion. Typically, they do this through the use of driving pictures, tracking photographs, panning pictures, high-shutter speeds, and different methods to create the precise emotion requested by a client. The goal of shooting cars in motion is to emphasize that they are «alive».


While every commercial photographer needs to be acquainted with editing techniques, automotive photographers have to combine their skills with a camera and a computer to create stunning, evocative images. Many professional photographers will have tricks to cut down on how a lot editing time they want, akin to only photographing under certain climate conditions to get the proper lighting, but given that this isn’t always possible, mastery over editing skills is a must.

Background and Location

Automotive photographers have to understand which backgrounds and areas showcase the key selling factors of a car. This is why small, compact vehicles are usually photographed within the city, while giant SUVs will be shot on a muddy discipline or in the midst of the country. By using areas and certain features in the background, photographers can emphasize a car’s sportiness, practicality, measurement, or handling.

Brand Identification

As with another kind of commercial pictures, automotive photographers have to make sure that clients can tell the model of the car without any need for text or additional graphics. While most automotive producers are likely to have a similar shape and style to their vehicles, which typically helps with model recognition, they make sure that the car producer’s logo is obvious, unobstructed, and simple to seek out on every shot.

Element Photographs

Knowledge of how to compose macro photographs is useful for automotive photographers, particularly when it involves shooting a automotive’s interior. By ensuring the focus of the shot is on attention-grabbing options like wood paneling, hand-stitched seats, or the dashboard, professional photographers can showcase a automobile’s luxurious, practicality, or any other distinctive features which can be key selling points for a target audience.



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