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What’s Automotive Photography?

Also known as automotive pictures or vehicle photography, automotive images is a deceptively challenging field. Photographers in this niche are specialists in capturing the best options of every vehicle they work with and help to build stunning photographs that speak to the emotions of the viewer.

Where is Automotive Photography Used?

Photographers in this subject typically work with automotive, van, truck, and other vehicle manufacturers to create advertising campaigns for his or her newest models.

Many automotive photographers may also work with used car sellerships to build a gallery of images for websites and social media.

What Photography Skills Does an Automotive Photographer Need?

Understanding Focal Points

A good automotive photographer can bring automobiles to life via their work by sustaining give attention to the automobile, or a key side of the automobile they want to emphasize. This means that they must be masters with lighting to make sure that colors are vibrant, reflective surfaces don’t produce too much glare, and any distracting background options are «washed out» or faded.


Customers want to see cars in action, so automotive photographers need to understand the technical skills of capturing objects in motion. Typically, they do this through the use of driving pictures, tracking photographs, panning pictures, high-shutter speeds, and different techniques to create the precise emotion requested by a client. The goal of shooting vehicles in motion is to emphasise that they’re «alive».


While each commercial photographer must be acquainted with editing strategies, automotive photographers have to mix their skills with a camera and a pc to create beautiful, evocative images. Many professional photographers will have tricks to chop down on how much editing time they want, comparable to only photographing under certain climate conditions to get the right lighting, however given that this isn’t always potential, mastery over editing skills is a must.

Background and Location

Automotive photographers must understand which backgrounds and locations showcase the key selling factors of a car. This is why small, compact vehicles tend to be photographed within the city, while giant SUVs will be shot on a muddy area or in the midst of the country. By using areas and certain options within the background, photographers can emphasize a automobile’s sportiness, practicality, dimension, or handling.

Brand Identification

As with some other kind of commercial photography, automotive photographers have to make sure that clients can tell the brand of the automotive without any want for textual content or additional graphics. While most automotive manufacturers are likely to have the same shape and style to their vehicles, which usually helps with brand recognition, they make positive that the automotive manufacturer’s emblem is evident, unobstructed, and simple to find on every shot.

Detail Pictures

Knowledge of methods to compose macro photographs is useful for automotive photographers, particularly when it involves shooting a car’s interior. By ensuring the point of interest of the shot is on attention-grabbing features like wood paneling, hand-stitched seats, or the dashboard, professional photographers can showcase a car’s luxury, practicality, or any other unique features which are key selling factors for a goal audience.



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