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What’s Automotive Photography?

Also known as automobile images or vehicle images, automotive photography is a deceptively difficult field. Photographers in this niche are specialists in capturing the best features of every vehicle they work with and assist to build gorgeous pictures that speak to the emotions of the viewer.

Where is Automotive Photography Used?

Photographers in this area typically work with car, van, truck, and different vehicle manufacturers to create advertising campaigns for their newest models.

Many automotive photographers may also work with used automotive sellerships to build a gallery of images for websites and social media.

What Photography Skills Does an Automotive Photographer Need?

Understanding Focal Points

A superb automotive photographer can carry vehicles to life by way of their work by maintaining give attention to the car, or a key aspect of the automotive they wish to emphasize. This means that they need to be masters with lighting to make sure that colors are vibrant, reflective surfaces don’t produce an excessive amount of glare, and any distracting background features are «washed out» or faded.


Prospects want to see cars in action, so automotive photographers must understand the technical skills of capturing objects in motion. Typically, they do this through the use of driving pictures, tracking photographs, panning photographs, high-shutter speeds, and other methods to create the specific emotion requested by a client. The goal of shooting cars in motion is to emphasise that they are «alive».


While each commercial photographer must be familiar with editing strategies, automotive photographers have to combine their skills with a camera and a pc to create beautiful, evocative images. Many professional photographers will have tricks to chop down on how much editing time they want, similar to only photographing under certain weather conditions to get the right lighting, however provided that this isn’t always attainable, mastery over editing skills is a must.

Background and Location

Automotive photographers need to understand which backgrounds and locations showcase the key selling points of a car. This is why small, compact cars are typically photographed in the city, while large SUVs will be shot on a muddy field or in the midst of the country. By using locations and certain features in the background, photographers can emphasize a automobile’s sportiness, practicality, dimension, or handling.

Model Identification

As with another kind of commercial pictures, automotive photographers have to ensure that clients can inform the model of the automobile without any want for text or additional graphics. While most car producers are likely to have the same form and magnificence to their automobiles, which usually helps with brand recognition, they make sure that the automobile manufacturer’s brand is evident, unobstructed, and simple to search out on every shot.

Element Photographs

Knowledge of easy methods to compose macro shots is beneficial for automotive photographers, particularly when it involves shooting a automotive’s interior. By making certain the focal point of the shot is on fascinating features like wood paneling, hand-stitched seats, or the dashboard, professional photographers can showcase a automobile’s luxury, practicality, or some other unique features which are key selling factors for a goal audience.



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