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What is Automotive Photography?

Additionally known as car images or vehicle images, automotive photography is a deceptively challenging field. Photographers in this area of interest are specialists in capturing the best features of every vehicle they work with and assist to build beautiful images that speak to the emotions of the viewer.

Where is Automotive Photography Used?

Photographers in this field typically work with automotive, van, truck, and other vehicle manufacturers to create advertising campaigns for his or her newest models.

Many automotive photographers may work with used car dealerships to build a gallery of images for websites and social media.

What Photography Skills Does an Automotive Photographer Need?

Understanding Focal Points

A great automotive photographer can bring automobiles to life by way of their work by sustaining focus on the automobile, or a key facet of the automobile they wish to emphasize. This implies that they have to be masters with lighting to ensure that colors are vibrant, reflective surfaces don’t produce too much glare, and any distracting background features are «washed out» or faded.


Clients wish to see automobiles in motion, so automotive photographers must understand the technical skills of capturing objects in motion. Typically, they do this by using driving shots, tracking pictures, panning photographs, high-shutter speeds, and other techniques to create the particular emotion requested by a client. The goal of shooting cars in motion is to emphasize that they are «alive».


While each commercial photographer must be familiar with editing strategies, automotive photographers have to combine their skills with a camera and a pc to create stunning, evocative images. Many professional photographers will have tricks to chop down on how much editing time they want, corresponding to only photographing under certain climate conditions to get the right lighting, however given that this isn’t always attainable, mastery over editing skills is a must.

Background and Location

Automotive photographers must understand which backgrounds and locations showcase the key selling points of a car. This is why small, compact automobiles are typically photographed in the city, while giant SUVs will be shot on a muddy area or in the course of the country. Through the use of locations and sure features within the background, photographers can emphasize a automotive’s sportiness, practicality, measurement, or handling.

Model Identification

As with any other kind of commercial photography, automotive photographers have to ensure that prospects can inform the model of the automotive without any need for text or additional graphics. While most automobile manufacturers are inclined to have a similar form and style to their automobiles, which often helps with model recognition, they make sure that the car producer’s emblem is clear, unobstructed, and straightforward to seek out on each shot.

Element Shots

Knowledge of learn how to compose macro photographs is useful for automotive photographers, particularly when it comes to shooting a car’s interior. By guaranteeing the focus of the shot is on attention-grabbing features like wood paneling, hand-stitched seats, or the dashboard, professional photographers can showcase a automobile’s luxurious, practicality, or another distinctive features which are key selling factors for a target audience.



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