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What is Automotive Photography?

Also known as automotive pictures or vehicle images, automotive photography is a deceptively difficult field. Photographers in this niche are specialists in capturing the best features of each vehicle they work with and help to build beautiful photographs that speak to the emotions of the viewer.

Where is Automotive Photography Used?

Photographers in this subject typically work with automotive, van, truck, and other vehicle producers to create advertising campaigns for their newest models.

Many automotive photographers can also work with used car sellerships to build a gallery of images for websites and social media.

What Photography Skills Does an Automotive Photographer Need?

Understanding Focal Points

A good automotive photographer can convey cars to life by way of their work by sustaining focus on the automotive, or a key side of the automotive they want to emphasize. This implies that they must be masters with lighting to ensure that colors are vibrant, reflective surfaces don’t produce too much glare, and any distracting background options are «washed out» or faded.


Clients want to see vehicles in motion, so automotive photographers need to understand the technical skills of capturing objects in motion. Typically, they do this through the use of driving shots, tracking shots, panning photographs, high-shutter speeds, and different techniques to create the specific emotion requested by a client. The goal of shooting vehicles in motion is to emphasize that they are «alive».


While each commercial photographer needs to be familiar with editing strategies, automotive photographers have to combine their skills with a camera and a computer to create stunning, evocative images. Many professional photographers will have tricks to chop down on how a lot editing time they want, reminiscent of only photographing under certain climate conditions to get the perfect lighting, but given that this isn’t always doable, mastery over editing skills is a must.

Background and Location

Automotive photographers have to understand which backgrounds and locations showcase the key selling factors of a car. This is why small, compact vehicles tend to be photographed within the city, while massive SUVs will be shot on a muddy area or in the course of the country. By using places and sure features within the background, photographers can emphasize a automotive’s sportiness, practicality, measurement, or handling.

Model Identification

As with any other kind of commercial pictures, automotive photographers have to ensure that prospects can tell the brand of the car without any want for text or additional graphics. While most car manufacturers are likely to have the same form and elegance to their vehicles, which typically helps with brand recognition, they make sure that the automobile producer’s emblem is evident, unobstructed, and straightforward to search out on each shot.

Detail Pictures

Knowledge of the way to compose macro pictures is helpful for automotive photographers, particularly when it involves shooting a automobile’s interior. By ensuring the focus of the shot is on fascinating features like wood paneling, hand-stitched seats, or the dashboard, professional photographers can showcase a automotive’s luxurious, practicality, or every other unique features which can be key selling points for a goal audience.



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