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What is Automotive Photography?

Also known as automotive photography or vehicle photography, automotive photography is a deceptively challenging field. Photographers in this area of interest are specialists in capturing the very best options of each vehicle they work with and assist to build gorgeous photographs that speak to the emotions of the viewer.

The place is Automotive Photography Used?

Photographers in this area typically work with automobile, van, truck, and different vehicle manufacturers to create advertising campaigns for his or her newest models.

Many automotive photographers might also work with used automotive dealerships to build a gallery of images for websites and social media.

What Photography Skills Does an Automotive Photographer Want?

Understanding Focal Points

A great automotive photographer can convey vehicles to life by their work by maintaining concentrate on the car, or a key side of the car they wish to emphasize. This signifies that they have to be masters with lighting to make sure that colours are vibrant, reflective surfaces don’t produce an excessive amount of glare, and any distracting background options are «washed out» or faded.


Prospects want to see vehicles in action, so automotive photographers have to understand the technical skills of capturing objects in motion. Typically, they do this by using driving shots, tracking pictures, panning pictures, high-shutter speeds, and different techniques to create the specific emotion requested by a client. The goal of shooting vehicles in motion is to emphasize that they are «alive».


While every commercial photographer needs to be acquainted with editing strategies, automotive photographers have to mix their skills with a camera and a computer to create stunning, evocative images. Many professional photographers will have tricks to cut down on how a lot editing time they want, similar to only photographing under certain weather conditions to get the proper lighting, but given that this isn’t always possible, mastery over editing skills is a must.

Background and Location

Automotive photographers must understand which backgrounds and areas showcase the key selling factors of a car. This is why small, compact automobiles are usually photographed within the city, while large SUVs will be shot on a muddy field or in the course of the country. Through the use of locations and certain options within the background, photographers can emphasize a automotive’s sportiness, practicality, dimension, or handling.

Brand Identification

As with another kind of commercial pictures, automotive photographers have to ensure that clients can inform the model of the automotive without any need for text or additional graphics. While most automotive producers tend to have an identical shape and elegance to their automobiles, which usually helps with model recognition, they make positive that the car producer’s brand is clear, unobstructed, and straightforward to find on each shot.

Detail Pictures

Knowledge of how one can compose macro photographs is useful for automotive photographers, particularly when it comes to shooting a automobile’s interior. By ensuring the focus of the shot is on interesting features like wood paneling, hand-stitched seats, or the dashboard, professional photographers can showcase a automobile’s luxurious, practicality, or another distinctive options that are key selling factors for a target audience.



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