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What is Automotive Photography?

Additionally known as car images or vehicle pictures, automotive images is a deceptively difficult field. Photographers in this area of interest are specialists in capturing the very best features of every vehicle they work with and help to build stunning photographs that speak to the emotions of the viewer.

Where is Automotive Photography Used?

Photographers in this subject typically work with car, van, truck, and other vehicle manufacturers to create advertising campaigns for their newest models.

Many automotive photographers may work with used car dealerships to build a gallery of images for websites and social media.

What Photography Skills Does an Automotive Photographer Need?

Understanding Focal Points

A great automotive photographer can convey automobiles to life by way of their work by maintaining deal with the car, or a key aspect of the automobile they want to emphasize. This implies that they need to be masters with lighting to ensure that colours are vibrant, reflective surfaces don’t produce too much glare, and any distracting background features are «washed out» or faded.


Prospects wish to see vehicles in motion, so automotive photographers must understand the technical skills of capturing objects in motion. Typically, they do this by using driving pictures, tracking photographs, panning shots, high-shutter speeds, and other methods to create the precise emotion requested by a client. The goal of shooting vehicles in motion is to emphasise that they’re «alive».


While every commercial photographer must be familiar with editing techniques, automotive photographers have to mix their skills with a camera and a computer to create lovely, evocative images. Many professional photographers will have tricks to cut down on how much editing time they want, comparable to only photographing under certain climate conditions to get the right lighting, however provided that this isn’t always possible, mastery over editing skills is a must.

Background and Location

Automotive photographers need to understand which backgrounds and places showcase the key selling factors of a car. This is why small, compact cars are usually photographed in the city, while massive SUVs will be shot on a muddy field or in the midst of the country. By utilizing locations and certain options within the background, photographers can emphasize a automotive’s sportiness, practicality, dimension, or handling.

Brand Identification

As with some other kind of commercial photography, automotive photographers have to make sure that prospects can inform the model of the car without any need for text or additional graphics. While most automotive manufacturers are inclined to have an analogous shape and elegance to their automobiles, which usually helps with model recognition, they make positive that the automotive producer’s logo is obvious, unobstructed, and easy to search out on each shot.

Element Photographs

Knowledge of the best way to compose macro photographs is helpful for automotive photographers, particularly when it comes to shooting a car’s interior. By making certain the focus of the shot is on interesting options like wood paneling, hand-stitched seats, or the dashboard, professional photographers can showcase a automobile’s luxurious, practicality, or any other distinctive options which are key selling factors for a target audience.

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