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What is Automotive Photography?

Additionally known as car photography or vehicle pictures, automotive pictures is a deceptively challenging field. Photographers in this niche are specialists in capturing the very best features of every vehicle they work with and help to build gorgeous photographs that speak to the emotions of the viewer.

Where is Automotive Photography Used?

Photographers in this subject typically work with car, van, truck, and different vehicle manufacturers to create advertising campaigns for their newest models.

Many automotive photographers may also work with used car dealerships to build a gallery of images for websites and social media.

What Photography Skills Does an Automotive Photographer Want?

Understanding Focal Points

An excellent automotive photographer can carry vehicles to life by their work by maintaining concentrate on the automotive, or a key side of the car they wish to emphasize. This means that they have to be masters with lighting to ensure that colors are vibrant, reflective surfaces don’t produce too much glare, and any distracting background features are «washed out» or faded.


Clients want to see vehicles in action, so automotive photographers need to understand the technical skills of capturing objects in motion. Typically, they do this by using driving photographs, tracking pictures, panning photographs, high-shutter speeds, and other techniques to create the precise emotion requested by a client. The goal of shooting cars in motion is to emphasize that they are «alive».


While every commercial photographer must be familiar with editing techniques, automotive photographers have to mix their skills with a camera and a computer to create stunning, evocative images. Many professional photographers will have tricks to cut down on how much editing time they want, akin to only photographing under certain climate conditions to get the proper lighting, but provided that this isn’t always potential, mastery over editing skills is a must.

Background and Location

Automotive photographers have to understand which backgrounds and locations showcase the key selling points of a car. This is why small, compact vehicles are typically photographed in the city, while giant SUVs will be shot on a muddy area or in the midst of the country. Through the use of places and certain features in the background, photographers can emphasize a automotive’s sportiness, practicality, size, or handling.

Brand Identification

As with another kind of commercial photography, automotive photographers have to ensure that customers can inform the brand of the car without any need for text or additional graphics. While most car producers are inclined to have the same shape and elegance to their automobiles, which typically helps with brand recognition, they make certain that the automotive producer’s brand is clear, unobstructed, and straightforward to seek out on every shot.

Element Photographs

Knowledge of the right way to compose macro shots is useful for automotive photographers, particularly when it involves shooting a automotive’s interior. By making certain the focal point of the shot is on interesting options like wood paneling, hand-stitched seats, or the dashboard, professional photographers can showcase a car’s luxurious, practicality, or another unique options which are key selling factors for a goal audience.

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