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What is Automotive Photography?

Also known as automotive photography or vehicle images, automotive images is a deceptively difficult field. Photographers in this area of interest are specialists in capturing the very best features of every vehicle they work with and assist to build beautiful photographs that speak to the emotions of the viewer.

The place is Automotive Photography Used?

Photographers in this discipline typically work with automotive, van, truck, and different vehicle manufacturers to create advertising campaigns for their newest models.

Many automotive photographers may work with used automotive dealerships to build a gallery of images for websites and social media.

What Photography Skills Does an Automotive Photographer Want?

Understanding Focal Points

An excellent automotive photographer can convey automobiles to life through their work by maintaining concentrate on the car, or a key aspect of the automotive they wish to emphasize. This implies that they must be masters with lighting to make sure that colors are vibrant, reflective surfaces don’t produce an excessive amount of glare, and any distracting background options are «washed out» or faded.


Clients need to see vehicles in action, so automotive photographers must understand the technical skills of capturing objects in motion. Typically, they do this through the use of driving shots, tracking pictures, panning pictures, high-shutter speeds, and other strategies to create the specific emotion requested by a client. The goal of shooting cars in motion is to emphasize that they’re «alive».


While each commercial photographer must be acquainted with editing techniques, automotive photographers have to combine their skills with a camera and a pc to create beautiful, evocative images. Many professional photographers will have tricks to chop down on how a lot editing time they want, comparable to only photographing under sure weather conditions to get the right lighting, however given that this isn’t always potential, mastery over editing skills is a must.

Background and Location

Automotive photographers must understand which backgrounds and places showcase the key selling factors of a car. This is why small, compact cars are usually photographed within the city, while large SUVs will be shot on a muddy field or in the course of the country. Through the use of places and certain features in the background, photographers can emphasize a automobile’s sportiness, practicality, measurement, or handling.

Model Identification

As with any other kind of commercial pictures, automotive photographers have to make sure that customers can inform the model of the car without any want for text or additional graphics. While most automotive manufacturers tend to have the same form and magnificence to their automobiles, which typically helps with brand recognition, they make positive that the automotive manufacturer’s brand is clear, unobstructed, and easy to search out on each shot.

Detail Photographs

Knowledge of easy methods to compose macro pictures is useful for automotive photographers, particularly when it comes to shooting a car’s interior. By ensuring the focus of the shot is on attention-grabbing options like wood paneling, hand-stitched seats, or the dashboard, professional photographers can showcase a car’s luxurious, practicality, or some other unique features which might be key selling factors for a goal audience.

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