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Architectural 3D Rendering – An Introduction

Architectural 3D rendering is the most wanted and common method used in the present day by the Architectural Industry. This has led to a revolution in this Engineering discipline and is popularly used as a marketing tool. Architectural 3D rendering is split into a number of services depending on its usage. It can be used to create images with totally different angles and set ups, animation, walk-through, product modeling etc.

A way that is used to add texture and provides it a realistic impact is called Rendering. It can be just materials application, textured or photograph-realistic rendering. Photo-realistic rendering helps in making image look real. It has lighting effects, materials application and high quality rendering finish that offers a superb visual enchantment to any kind of view. Architectural 3d rendering conceptually is rendering associated to Buildings.

The following are the services that may be provided under the Architectural Umbrella.

Interior & Exterior Rendering:

Interior & exterior rendering contains of rendering of Indoors and Outdoors. This contains 3D floor plans, Furniture and Fixture, Landscaping, Water bodies, Day and Night views etc. Landscaping might be for a villa, golf course, Stadium etc. These rendered views can act as a superb presentation and visualization instrument of how a building or surrounding site would look like after construction.


Photo-montage is a mix of an existing site and a rendered 3D Model. We can place a rendered house, building or a villa on an existing backdrop and see how it looks like. This helps Architects in deciding if a particular site is suitable for construction or not. This may also help in deciding the exterior wall colors and different construction elements.

Furniture and Fixtures:

Architectural 3d rendering also contains modeling and rendering of furniture and fixtures. This is very popularly used in the field of interior designing. Different coloration mixture’s, material texture etc. can be applied to the model.

Animation and Walk-by way of:

An architectural walk-via gives us a virtual tour within the building or outside the building. This is most popularly used as a presentation or marketing instrument to promote sales of apartments or villas. Consumer can view the video or animation created to get a really feel of virtual presence in the building. Walk-via are video clippings in motion which could be of 30, 60, 90 seconds with camera angles positioned at totally different locations to give an overview of whole interior or exterior.

Architectural 3D Rendering is used for rendering the following:

1. Residential Apartments

2. Single Family Homes

3. Office Premises

4. Resorts and Clubs

5. Villas and Condos

6. Restaurant and Hotels

7. Landscapes

8. Schools and Colleges

9. Shopping Centers

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